Friendly Foodpairing Illustrations

'Taste Buds' Shows Friendly Food Combinations as Cartoons

Taste Buds is an adorable collection of illustrations that shows which types of food go well together. These images give each food or drink a cartoon persona with faces, small stick arms and legs.

Designer and illustrator Philip Tseng created this collection based on common phrases that use food. Phrases such as "you are the cheese to my macaroni" are generic and Tseng wanted to give it some visual context. His illustrations are on display at the iam8bit gallery.

These feel-good foodpairings will have you thinking about how well you and your friends get along. Calling this collection 'Taste Buds' was a play on great friendship. After all, there is no better way to describe a friendship than comparing it to bacon and eggs, coffee and donuts or pizza and beer!

Visual Food Pairing
Using illustrations to visually represent food pairing combinations can help companies promote complementary products together.
Cultural Food Personification
Creating food characters in advertisements that can resonate with customers culturally can help build brand loyalty.
Food-based Socializing
Brands can use the idea of food pairings and socializing to promote products as part of a healthy social lifestyle.

Industries Being Reshaped

Food and Beverage
The food and beverage industry can use this idea of visualizing food pairing combinations to promote complementary products together.
Advertising
The advertising industry can use cultural food personifications in campaigns to evoke emotional connections with target audiences.
Social Media
Social media platforms can use the concept of food-based socializing to attract users and promote healthy social lifestyles through sponsored content.
SCORE
3.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 50%
Activity 51%
Freshness 8%