Whether with a new friend or a celebrity, hunting for users' social profiles across multiple different platforms is a pain that the new Swap tool hopes to relieve. The app automatically connects all of a person's social profiles to a single account, called a Swap, allowing people to follow each other on every platform that they use all with a single click.
Most people have had the experience of finding a new comedian or commentator that they're hoping to keep tabs on on social media, but the sheer act of going through each of one's apps to find that entertainer makes it more of a chore than a joy. With Swap, it's that much easier and smoother to connect users with the people that interest them the most.
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