Some of the most effective print advertising campaigns are the ones that capture attention instantly, and these Surfrider Australia Foundation print ads certainly do. Three ads were released for May 2011 by advertising agency Leo Burnett in Sydney, Australia.
The Surfrider Australia Foundation print ads all utilize the slogan “our oceans aren’t the only ones in danger,” accompanied by images of an oil spill, plastic garbage and a beer ring. In each of these print ads, human remains are used to get people to think about the drastic nature of killing animals in the same way that they view killing humans.
By depicting humans as the victims of plastic garbage and oil spills, these Surfrider Australia Foundation print ads capture attention and really drive home the message of protecting costal zones.