Ideas
Explore the world's #1 largest database of ideas and innovations, with 474,209 inspiring examples.
Trend Reports
Discover why 1,274 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,930 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,274 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 308,930 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,220 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 474,209 cutting edge ideas.

Dramatic Commercial-Viewing Ads

This Adobe Ad Pokes Fun at Hype Around Super Bowl Marketing

— February 7, 2014 — Marketing
The Adobe Game Day commercial puts a funny spin on Super Bowl marketing. This year especially, with all of the millions of dollars that go into commercials, teasers and social media campaigns, a lot of the hype generated for the Super Bowl is on the commercials that will air rather than the game, which is the premise for this Adobe ad.

A group of people is shown gathered around the TV, chatting away during the football game. But when it's commercial time, everybody drops what they are doing, running and spilling drinks in the process to get a better look at the TV. However, when the underwhelming ad comes on, everyone suddenly becomes preoccupied with something else on their phones and tablets. Adobe Marketing Cloud cleverly remarks that it can provide all of the tools to run a successful campaign.
Trend Themes
1. Interactive Super Bowl Ads - The opportunity for ad agencies to create engaging and interactive ads that capture the viewers’ attention and interest.
2. Social Media Marketing Campaigns - The chance for marketers to invest in social media campaigns to promote their brand during major events.
3. Humorous Advertising - The trend for brands to create funny and lighthearted ads to break through the excessive advertising noise.
Industry Implications
1. Advertising Industry - The opportunity for advertisers to leverage Super Bowl ad campaigns as a major source of revenue and a platform for innovation.
2. Marketing Technology Industry - The chance for marketing technology companies to promote their tools that help marketers create effective ad campaigns.
3. Social Media Industry - The trend for social media platforms to become integral in ad campaigns for major events like the Super Bowl.
2.7
Score
Popularity
Activity
Freshness