The M&M’s Ghoul’s Mix Sugar Cookie Dough Makes 20 Cookies
Michael Hemsworth — August 15, 2020 — Marketing
References: nestle & drugstorenews
The M&M’s Ghoul’s Mix Sugar Cookie Dough is a seasonally inspired product coming to store shelves this fall to offer avid bakers with a spooky way to create a tasty dessert. The dough comes in 14 ounce packs that will make 20 cookies and features a flavorful recipe that is achieved with signature Nestlé Toll House ingredients along with the signature M&M chocolates. A series of Halloween-themed sprinkles are infused throughout the dough in ghost, bat and pumpkin shape to give the final product a sweet crunch.
The M&M’s Ghoul’s Mix Sugar Cookie Dough comes as one of a growing number of seasonally inspired Halloween-themed food products as brands seek to offer consumers simpler ways to celebrate.
The M&M’s Ghoul’s Mix Sugar Cookie Dough comes as one of a growing number of seasonally inspired Halloween-themed food products as brands seek to offer consumers simpler ways to celebrate.
Trend Themes
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Seasonal-themed Food Products — As demand for seasonal food products grow, there is a significant increase in opportunities for creating and marketing limited-time treats.
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Fun and Festive Recipe Innovations — As brands continue to innovate with their seasonal food products, there are ample opportunities to create unique and themed recipes that will spur interest and consumer demand.
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Customized and Branded Sprinkle Mixes — The addition of custom sprinkle mixes featuring brand logos or characters can elevate limited-time seasonal offerings, attract brand loyalists, and appeal to new consumers.
Industry Implications
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Food Manufacturing — Food manufacturers can capitalize on the seasonal fall demand for Halloween-themed treats by innovating and producing limited-time seasonal food products such as cookie doughs.
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Online Retail — As online retail continues to grow, there is an opportunity for e-commerce platforms to offer exclusive or hard-to-find seasonal food products that consumers cannot find in brick-and-mortar stores.
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Confectionery — Confectionery brands can capture the Halloween spirit by developing seasonal-themed sweet treats, like sculpting spooky shapes into snacks or infusing products with flavors like pumpkin, caramel, and apple.
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