The M&M’s Ghoul’s Mix Sugar Cookie Dough Makes 20 Cookies
Michael Hemsworth — August 15, 2020 — Marketing
References: nestle & drugstorenews
The M&M’s Ghoul’s Mix Sugar Cookie Dough is a seasonally inspired product coming to store shelves this fall to offer avid bakers with a spooky way to create a tasty dessert. The dough comes in 14 ounce packs that will make 20 cookies and features a flavorful recipe that is achieved with signature Nestlé Toll House ingredients along with the signature M&M chocolates. A series of Halloween-themed sprinkles are infused throughout the dough in ghost, bat and pumpkin shape to give the final product a sweet crunch.
The M&M’s Ghoul’s Mix Sugar Cookie Dough comes as one of a growing number of seasonally inspired Halloween-themed food products as brands seek to offer consumers simpler ways to celebrate.
The M&M’s Ghoul’s Mix Sugar Cookie Dough comes as one of a growing number of seasonally inspired Halloween-themed food products as brands seek to offer consumers simpler ways to celebrate.
Trend Themes
1. Seasonal-themed Food Products - As demand for seasonal food products grow, there is a significant increase in opportunities for creating and marketing limited-time treats.
2. Fun and Festive Recipe Innovations - As brands continue to innovate with their seasonal food products, there are ample opportunities to create unique and themed recipes that will spur interest and consumer demand.
3. Customized and Branded Sprinkle Mixes - The addition of custom sprinkle mixes featuring brand logos or characters can elevate limited-time seasonal offerings, attract brand loyalists, and appeal to new consumers.
Industry Implications
1. Food Manufacturing - Food manufacturers can capitalize on the seasonal fall demand for Halloween-themed treats by innovating and producing limited-time seasonal food products such as cookie doughs.
2. Online Retail - As online retail continues to grow, there is an opportunity for e-commerce platforms to offer exclusive or hard-to-find seasonal food products that consumers cannot find in brick-and-mortar stores.
3. Confectionery - Confectionery brands can capture the Halloween spirit by developing seasonal-themed sweet treats, like sculpting spooky shapes into snacks or infusing products with flavors like pumpkin, caramel, and apple.
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