Studio Animal, a design firm known for its eye-catching interiors, has transformed a retail space into a dazzling life-size rainbow. The space is home to shoe brand Munich Sports which offers a collection of fashion-forward shoes.
The store is a large open space that has a large concrete column positioned right in the center. Rather than hiding the column, the designers decided to transform it into the focal point. Shooting from the column are 20 different colored slabs of paint that work together to create a dynamic and rainbow-like space.
The design was named 'Spectrum' and completely redefines the traditional retail experience. The design is strong enough to stand alone as an art installation and certainly creates a memorable shopping experience. The chromatic colors equally help organize the merchandise in a color-forward and eye-catching manner.
The store is located in Barcelona, Spain
Image Credit: Studio Animal
What Makes This Trend Stand Out
- Rainbow Retail Spaces
- Designing colorful and unique retail spaces that use color to create an immersive experience.
- Art Installation-inspired Retail
- Creating retail spaces that double as art installations by transforming architectural features into focal points.
- Color-forward Merchandising
- Rethinking merchandising by arranging products by color to create eye-catching and organized displays.
Sectors Adopting This
- Retail Design
- Designing immersive and memorable retail spaces that offer unique shopping experiences.
- Fashion Industry
- Using color to create eye-catching product displays that showcase a brand's fashion-forward products.
- Art and Design
- Creating installations that blur the lines between art and retail design and offer a new form of aesthetic experience.
