New Zealand beer brand Crafty Beggars really are a bunch of crafty buggers. Instead of spending money and time making their own ad campaign, they just hijacked other companies.
Almost all beer companies have ad campaigns. They spend millions of dollars and months of their time to advertise their products everywhere they can. But Crafty Beggars are cleverer than that, or more to the point, they are craftier. They want to spend their time and money on beer, not ads, so they hijacked 21 different billboards all over New Zealand and word is, there's still more to come.
This is definitely a different form of advertising, and one that's sure to make a few people unhappy.