The Steaz Yerba Mate lineup is being expanded by the brand to offer consumers new options to try out when seeking to increase their energy levels in a free-from way.
The drinks come in the form of the Unsweetened Elderberry and the Unsweetened Half & Half, which both contain 165mg of caffeine per serving along with 10% of the recommended daily intake of vitamin C. The drinks have zero sugar along with no added sweeteners.
CEO of Nova Naturals Ron Greene commented on the new Steaz Yerba Mate drinks saying, "Steaz Unsweetened Yerba Mate allows the Steaz brand to continue to excite and delight our core consumers while delivering on needs that are not yet met, positioning us to be a key player in the category."
Key Themes Behind This Trend
- Free-from Energy Drinks
- Brands can explore the market of free-from energy drinks to cater to health-conscious consumers who seek more transparent and natural ingredients.
- Unsweetened Beverages
- Opportunity arises for companies to innovate and develop new unsweetened beverage options for consumers looking to reduce their sugar intake.
- Functional Beverages
- Functional beverages like those containing yerba mate and vitamin C are gaining popularity because of their health benefits, providing a chance for companies to create innovative functional drinks that cater to different health needs.
Where This Applies
- Beverage Industry
- Players in the beverage industry can tap into the free-from energy drinks, unsweetened beverages, and functional beverages trends to cater to the changing consumer preferences and needs.
- Health and Wellness Industry
- The health and wellness industry can also benefit from the rise of free-from energy drinks and functional beverages by developing products that meet the needs of their target consumers.
- Retail Industry
- Retailers can explore the potential of free-from energy drinks and unsweetened beverages by stocking up on products that cater to the increasing number of health-conscious consumers.
