Stauffer's, one of the first companies to create animal crackers in the United States, is updating a product that's beloved by all ages with a new brand, Stauffer's Simply Animals. These better-for-you animal crackers feature the same familiar, whimsical shapes as ever but with a recipe that's free from high fructose corn syrup, artificial colors or flavors, and peanuts. The updated ingredient formula includes chocolate and original varieties for everyone to savor.
These clean animal crackers will market test and Food City and Weis Markets in early 2024. "Category Managers have responded very favorably when we've presented Simply Animals," said Ken Vlazny, Sr. VP of Sales & Marketing at Stauffer's, "Our consumer research was very positive during the development of the brand. We're now looking forward to observing how the shopper reacts in the market."
What's Driving This Trend
- Clean Snacking
- The rise of clean eating has sparked a trend of clean snacking, as seen in Stauffer's Simply Animals free-from animal crackers.
- Better-for-you Products
- Consumers are increasingly seeking better-for-you options, creating an opportunity for Stauffer's Simply Animals free-from animal crackers to attract health-conscious shoppers.
- Ingredient Transparency
- The demand for ingredient transparency is driving the development of products like Stauffer's Simply Animals free-from animal crackers, which showcase their absence of high fructose corn syrup, artificial colors, flavors, and peanuts.
Who This Affects Most
- Snack Food Industry
- Stauffer's Simply Animals free-from animal crackers tap into the growing health-conscious snacking trend and offer a disruptive innovation opportunity in the snack food industry.
- Clean Label Food Industry
- With its clean ingredient profile, Stauffer's Simply Animals free-from animal crackers align with the clean label food movement and present a disruptive innovation opportunity in the industry.
- Retail Industry
- Retailers can leverage the demand for clean and better-for-you products by partnering with brands like Stauffer's Simply Animals free-from animal crackers, offering a disruptive innovation opportunity in the retail industry.
