The new Pokemon Starbucks Frappuccinos are intended to be a cross-promotional offering from the coffee retailer to help offer users of the Pokemon Go game a themed treat to enjoy. Starbucks and Pokemon Go have partnered to enable various Starbucks locations (7,800 in total) to be PokeStops and PokeGyms for users of Pokemon Go to congregate at. This has been announced in unison with the new beverage from the coffee brand.
The Pokemon Starbucks Frappuccinos are created by taking the traditional Vanilla Bean Frappuccino and blending them with raspberry syrup and whole blackberries. The drink is topped with a spritz of whipped cream and is a delicious beverage suitable for those of any age. This is thanks to the coffee-free recipe that won't overload a person with caffeine or the bitter taste of coffee if they don't like it.
What's Driving This Trend
- Cross-promotional Marketing
- The partnership between Starbucks and Pokemon Go demonstrates the potential for cross-promotional marketing strategies between food and beverage brands and popular mobile games.
- Themed Beverages
- The introduction of Pokemon-themed Frappuccinos showcases the demand for unique and limited-edition beverages that appeal to fans of popular franchises.
- Coffee-free Options
- The coffee-free recipe of the Pokemon Starbucks Frappuccinos highlights the growing market for caffeine-free alternatives in the beverage industry.
Who This Affects Most
- Food and Beverage
- The collaboration between Starbucks and Pokemon Go presents opportunities for food and beverage companies to partner with popular gaming franchises to create exclusive products.
- Mobile Gaming
- The integration of Starbucks locations as PokeStops and PokeGyms illustrates the potential for mobile gaming companies to collaborate with physical businesses to enhance the gaming experience.
- Limited-edition Merchandise
- The release of Pokemon-themed Frappuccinos opens up possibilities for merchandise collaborations between beverage brands and fan-favorite franchises.
