The 'Spring Lamb' ad put out by Meat and Livestock Australia celebrates diversity. Though ostensibly purporting the idea that lamb can bring people of all races, ethnicities, genders, sexual orientations, and more together, the ad more broadly does an impressive and charming job of highlighting diversity in both Australia and the world as a whole.
The ad campaign begins with a white male (set up as the host of the ad) who almost immediately gets replaced by a more diverse host. It continues with a tracking shot of a diverse cast of characters on an idyllic pasture gathering around for some lamb kebabs.
The Spring Lamb ad has been received positively, making it a successful response to public criticism of Meat and Livestock Australia's former ad campaigns that attempted to make lamb a macho meat.
Celebratory Australian Ads
More Stats +/-
Body-Positive Denim Ads
Intercultural Political Murals
Body Positive Athlete Illustrations
Multicultural Retail Commercials
Prideful Nail Polish Collections
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.