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Free Data Strategies

Downloading a Sponsored App Gives People More Mobile Minutes for Free

— March 30, 2016 — Social Good
85% of mobile users internationally rely on pay-as-you-go plans, sometimes resulting in a person working three hours for one hour of Internet connectivity -- which is where this sponsored app scheme comes in. A new app from Jana leverages sponsored apps to exchange free data for usage. This mutually beneficial strategy helps both the app company as well as app users. Therefore, sponsored content is being used to finance mobile data for those in developing areas.

Available on Google Play, app store mCent enables users to earn free mobile data by downloading a sponsored app. This gives them more minutes to use on their new apps as they please. Developing markets also gain access to more users.
Trend Themes
1. Sponsored App Scheme - Opportunity for app companies to leverage sponsorship to exchange free data for usage, benefiting both the company and app users.
2. Free Data for Usage - Increasing availability of free mobile data through sponsored app downloads, providing more minutes for app users in developing markets.
3. Financing Mobile Data - Emerging trend of using sponsored content to finance mobile data for individuals in developing areas, increasing access to connectivity.
Industry Implications
1. Mobile App Industry - Opportunity for mobile app companies to explore sponsored app schemes as a way to increase user base and generate revenue.
2. Telecommunications Industry - Disruptive innovation opportunity for telecommunications companies to partner with app developers and offer free data plans through sponsored app downloads.
3. Digital Advertising Industry - Rise of sponsored app schemes presents a new avenue for digital advertising companies to connect brands with mobile app users in developing markets.
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