85% of mobile users internationally rely on pay-as-you-go plans, sometimes resulting in a person working three hours for one hour of Internet connectivity -- which is where this sponsored app scheme comes in. A new app from Jana leverages sponsored apps to exchange free data for usage. This mutually beneficial strategy helps both the app company as well as app users. Therefore, sponsored content is being used to finance mobile data for those in developing areas.
Available on Google Play, app store mCent enables users to earn free mobile data by downloading a sponsored app. This gives them more minutes to use on their new apps as they please. Developing markets also gain access to more users.