The Spindrift Spiked Paradise Pack Shares the Flavors of Tropical Fruits
Laura McQuarrie — May 16, 2022 — Lifestyle
References: spindriftspiked & prnewswire
The line of Spindrift Spiked products is now expanding with the Spindrift Spiked Paradise Pack, which includes fan favorite flavors like Grapefruit, Lemon and Blood Orange Tangerine, plus the exclusive Passion Orange Guava. These flavors represent some of the most desired varieties from consumers and the brand's first Spiked-only flavor, Passion
Orange Guava, offers something new for the community.
Inspired by this standout flavor, the pack gets its name and as a whole, the curated beverages aim to transport people to tropical places. "We're all looking for a getaway, an opportunity to see friends, live a bit more adventurously, and experience things more. One taste of the Paradise Pack and you're in that vacation mindset," said Bill Creelman, founder and CEO of Spindrift.
Orange Guava, offers something new for the community.
Inspired by this standout flavor, the pack gets its name and as a whole, the curated beverages aim to transport people to tropical places. "We're all looking for a getaway, an opportunity to see friends, live a bit more adventurously, and experience things more. One taste of the Paradise Pack and you're in that vacation mindset," said Bill Creelman, founder and CEO of Spindrift.
Trend Themes
1. Fruity Spiked Seltzers - The popularity of fruity and innovative flavors in spiked seltzers has increased.
2. Tropical Flavors - Tropical flavors are becoming more popular in spiked seltzers.
3. Vacation-themed Packaging - Packaging that evokes a tropical vacation can create a sense of escape and adventure.
Industry Implications
1. Alcoholic Beverages - Innovative flavor options can potentially disrupt the alcoholic beverage industry, especially as younger consumers seek out healthier and more unique beverage choices.
2. Canned Beverages - Canned spiked seltzers are a growing industry that could benefit from offering more creative and innovative flavor options.
3. Packaging Design - Designing packaging that captures the identity and ethos of a brand can be a disruptive and successful strategy for companies in the beverage industry.
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