The Gorton's Seafood Southern Style Shrimp is a new addition to the brand's shrimp product portfolio for consumers to pick up when looking for a deliciously indulgent appetizer or snack.
The shrimp comes in 9.2-ounce boxes, and is crafted with shrimp covered in a coating achieved with buttermilk, Southern-inspired herbs and spices, and pepper. The shrimp is perfect as a pre-dinner snack, but is also versatile enough to be prepared and served as a game day snack, in a salad and more.
The Gorton's Seafood Southern Style Shrimp will be launched in select markets this fall with a wider national distribution taking place early next year. The shrimp will come with a $6.99 price point and is a good source of protein.
Why This Trend Is Growing
- Southern-inspired Appetizers
- Creating new food products with a unique twist on traditional Southern cuisine to attract consumers looking for indulgent snacks.
- Convenient Snacking
- Developing more grab-and-go snacks for busy consumers who want a satisfying and protein-packed snack.
- Alternative Coatings
- Experimenting with new coatings for shrimp and other seafood products with unique flavors and ingredients to stand out in a crowded market.
Industries Being Reshaped
- Food and Beverage
- Creating innovative and unique food products that cater to consumers' appetites for a variety of on-the-go or at-home snacks.
- Frozen Food
- Offering frozen seafood products with unique and tasty coatings that appeal to consumers looking for convenient, easy-to-make meals.
- Health and Wellness
- Developing healthy and protein-packed snacks for consumers who want to maintain an active and healthy lifestyle without compromising flavor.
