ASICS' Sound Mind, Sound Body Studies the Effects of Movement
Ellen Smith — January 13, 2021 — Lifestyle
References: asics
Sound Mind, Sound Body is a new research-driven campaign from ASICS that's encouraging consumers to reconnect with themselves through fitness. The implications of a global pandemic extend further than one's physical health. Between lockdowns, job insecurity, lack of contact and an influx of negative news, individuals are living through a collective mental health crisis.
At its core, ASICS is a brand committed to moving the mind through sport, and in 2021, that commitment is being renewed through a research project that will capture the true effects of movement on the mind unlike ever before. To kickoff this exciting endeavour, ASICS is hosting a global fitness challenge, which is encouraging people to get up at sunrise and move. Whether its a morning walk, a run, or a bike ride, ASICS hopes to move minds, and to spread positivity.
Those participating are encouraged to nominate others to join via social media using the #SoundMindSoundBody tag.
Image Credit: ASICS
At its core, ASICS is a brand committed to moving the mind through sport, and in 2021, that commitment is being renewed through a research project that will capture the true effects of movement on the mind unlike ever before. To kickoff this exciting endeavour, ASICS is hosting a global fitness challenge, which is encouraging people to get up at sunrise and move. Whether its a morning walk, a run, or a bike ride, ASICS hopes to move minds, and to spread positivity.
Those participating are encouraged to nominate others to join via social media using the #SoundMindSoundBody tag.
Image Credit: ASICS
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