The 'Soulfull Project' was created in a collaboration between the Campbell's Soup Company and brand design agency 'Soulsight.'
The food brand came to be when entrepreneurs at the Campbell's Soup Company wanted to make the act of healthy eating more charitable. The resulting project runs on a "buy one, give one model" -- when someone purchases a food item from this brand, the brand will donate the same item to a local food bank. The food offered in the Soulfull Project comes in the form of hot cereals that feature nutritious ingredients, with flavors that include blueberry almond, cinnamon spice, tart cherry and brown sugar pecan.
This charitable food project is able to benefit the lives of people in need while enhancing consumer motivation for buying the products it offers.