Designer Laurens van Wieringen has created this transforming Softy Lamp. The table light is made from soft, textured material that can easily be adjusted into new shapes. The ability to bend the light into various positions lends to endless amusement about its possibilities. The lamps have an especially playful personality when intermingled with a second one.
The handmade Softy Lamp is available in black, brown, gray and orange.
Implications - Light fixtures are considered necessary products, and as such, companies are continuing to create new lighting products. This is an example of how businesses should consider putting new twists of products that consumers are always going to need to ensure that consumers continue to purchase.
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