The Mrs Crimble’s Soft Oaty Bakes with Chocolate have been added to the Ecotone UK-owned brand's roster of vegan-friendly snacks for shoppers to pick up. The product is made with a blend of gluten-free oats along with vegan Belgian chocolate, which combine to achieve a high-fiber recipe that has 155-calories each. The cookies are being launched into Tesco locations just in time for Coeliac Awareness Week.
Brand Controller at Ecotone UK Vicki Hazel spoke on the new Mrs Crimble’s Soft Oaty Bakes with Chocolate saying, "Customers are now selecting free from out of choice to support their lifestyle rather than for medical needs. The Mrs Crimble’s brand speaks to both lifestyle consumers and coeliac sufferers – turning the outdated view of gluten-free food on its head with tasty, high-quality bakes that all can enjoy. Our mission is to offer inclusive indulgence, which is why we’re innovating with vegan-friendly ingredients and creating lower-calorie options. We’re confident our new Oaty Bakes will have strong appeal for new and existing consumers, fulfilling those mid-morning and mid-afternoon snack occasions.”