Ace Cook's 'Adult Kireaji Mellow Wasabi Salt Soba' is a product that boasts a spicy and salty flavor, but it's one that's designed to be particularly refreshing in the heat of summer.
The buckwheat noodle product is made in a salty red snapper broth and can be prepared with an included packet of wasabi for an additional kick. Ace Cook is branding this product as one that's ideal for enjoying during a hot day in Japan, even if the soup is meant to be served hot. Ingredients like spicy wasabi and salty soy sauce are common summer foods, which will play a part in helping consumers to see the soup as a light refreshment.
As temperatures rise in Japan, food and beverage manufacturers across Asia are using salt as a main ingredient in products in order to specifically protect consumers against heatstroke.