In a time of virtual classrooms and e-learning, Campbell's sees that "the snow day is facing extinction" and the brand wants to keep the tradition alive by reminding kids and families how much fun snow day activities can be. As several school districts have already cancelled snow days for the year, Campbell's created an online pledge to support comfort, joy and screen-free play.
The first few thousand people to sign the online pledge can claim a free limited-edition snow day activity kit filled with snow day-inspired items. The kit contains accessories for making a snowman, a scarf, mittens, a Save the Snow Day window cling and limited-edition Campbell's Chicken Noodle Soup stackable snowman cans. The kit provides a balance of items that can be enjoyed during outdoor play and warming up indoors afterward.
Image Credit: Campbell's