Smurfit Kappa introduced a new collection of sustainable toys that are made from paper materials to create an eco-friendly approach to play. The new 'ekolife' toy collection features packaging materials in order to encourage a more sustainable environment.
The entire range is entirely recyclable and renewable, made from biodegradable cardboard. The set of toys includes pieces such as canvases, planes, cars, jigsaw puzzles, and large castles and shops that are meant to be built by children. Morgan Webster, the general manager explains that "The ekolife toys have been designed to encourage children to use their imaginations and enjoy unplugged, traditional play in an increasingly digital, solitary world [...] this means that the toys will be recycled, leaving no trace behind, to become another product in the future, truly circular.”
Image Credit: Smurfit Kappa