Skittles and Dollar General have formed an odd but exciting partnership to ring in the new Skittles Summer Splash flavour, offering consumers a sweet treat at an incredibly affordable price point.
This limited-edition candy combinations features every sweet flavour one might want, including strawberry, blue raspberry, orange, kiwi banana and watermelon. This seasonal treat can be purchased for just 85 cents a bag, making for the perfect snack to bring to one's next park date.
The new tree bag will be sold exclusively through the Dollar General, offering consumers a more accessible means of enjoying their favorite summer treats.
Skittles and Dollar General plan to release the exclusive Skittles Summer Splash flavor in late June 2018.
What Makes This Trend Stand Out
- Affordable Summer Candy
- Disruptive innovation opportunity: Create more affordable and accessible candy options for consumers during the summer season.
- Limited-edition Candy Combinations
- Disruptive innovation opportunity: Create unique and limited-edition flavor combinations to attract consumers and increase sales during specific periods.
- Exclusive Partnerships
- Disruptive innovation opportunity: Form strategic partnerships between brands to offer exclusive products and reach new customer segments.
Sectors Adopting This
- Candy Manufacturing
- Disruptive innovation opportunity: Develop innovative manufacturing processes that allow for lower production costs, enabling candy manufacturers to offer more affordable products.
- Discount Retail
- Disruptive innovation opportunity: Introduce new discount retail strategies that allow for partnerships with candy brands and exclusive product offerings.
- Seasonal Snack Market
- Disruptive innovation opportunity: Identify untapped opportunities within the seasonal snack market and create unique and affordable product offerings for consumers.
