The Skittles 2011 ad campaign seems to take a page from some of the found object artists out there. Portraying pixelated, iconic posters from movies such as The Shining and art such as the 'Mona Lisa,' it really gives this fruity candy an even more creative edge compares to its competitors.
Designed and typographed by Xilong Liu, the Skittles 2011 ad campaign seems to have been created for an East Asian demographic by the looks of the Skittles package in the corner. Of course, these movies and artworks are so immersed in popular culture now that almost anyone would recognize them.
Extremely well-executed, the Skittles 2011 ad campaign is both fun and serious at the same time. I love that it take the Skittles brand in a slightly different direction.
Iconic Candy Posters
More Stats +/-
Vertical Panoramic Camera-Phones
Monumental Radio Ads
Yellow Life Campaigns
Palatable Pixelated Portraits
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.