This Sketchers Kids showroom is a glowing example of bold merchandising that succeeds in not taking away from the product at hand. Located within the Sketchers headquarters in Istanbul, this showroom for their kids line serves as the backdrop for seasonal presentations to dealers and buyers, as well as internal meetings.
Realized by Zemberek Design, the space is long and rectangular in shape, but features mainly oval and circular shelving displays that create a futuristic feel. The inspiration for the design of the space was found in imagery of a fun fair scene, namely ferris wheels, and other geometric shapes that convey a sense of movement in a fixed space. The glowing showroom space is an ample backdrop for the presentation of the Sketchers Kids line.