Earlier this month, Calvin Klein released ads that featured online conversations promoting its '#mycalvins' campaign and followed it up with a sequential video that promotes diverse sexual orientations.
The ad is geared towards the younger demographic, which is why each actor in the video appears to be between the ages of 19 and 30. The short commercial simultaneously promotes Calvin Klein jeans and sexual orientation equality.
This ad uses technology and fashion to reach its desired millennial target market. The ad present sexual equality through visual and verbal effects. The commercial features a voice-over that reads racy text messages and visual elements that present sexual encounters shared between various couples. Though seemingly scandalous, this ad also promotes the reality of diverse relationships and explores their communication and interactions.
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