It's one thing to send a present to a friend, but it's quite another to send an experience which is what the 'Lihaoma' app specializes in.
Offered for residents of Beijing, the 'Lihaoma' app allows users to pick a location for an experience and gift it to a friend or loved one. When the recipient arrives, they will have to answer a question, a riddle or perhaps the punchline to a private joke: it all depends what the gift giver has set as the parameters.
The 'Lihaoma' app is all about giving experiences rather than just making it easier for users to send a present. This way, the recipient can feel as though the gift they've been given was curated around the relationship they have with the giver for a more personal touch.
Key Themes Behind This Trend
- Location-based Gifting
- Opportunity for disruptive innovation in creating personalized and experiential gifts based on specific locations.
- Curated Experiences
- Potential for disruptive innovation in curating unique and personalized experiences for gift recipients.
- Enhanced Gift Giving
- Opportunity to disrupt traditional gift giving by adding a interactive and memorable element through question-based gifting.
Where This Applies
- E-commerce
- Potential for disruptive innovation in the e-commerce industry with the integration of location-based gifting apps.
- Hospitality
- Opportunity for disruptive innovation in the hospitality industry by offering unique experiences and packages based on specific locations.
- Technology
- Potential for disruptive innovation in the technology industry through the development of innovative apps and platforms for location-based gifting.
