MediaMarktSaturn, one of the largest consumer electronics retailers in Europe, is trying a mobile self-service checkout that lets consumers tap NFC tags and add products to their shopping basket—for an in-store experience that's comparable to online shopping.
With digital price tags equipped with NFC tags, MediaMarktSaturn is making it possible for consumers to pick up and pay for more than 100,000 products with ease, and only need to have any product security tags deactivated before they leave the store.
Although some fashion and electronics retailers, in particular, tend to be wary about offering self-checkout services, MediaMarktSaturn notes that "Over the past 12 months alone, the European retail sector has suffered losses estimated at €34bn (including €6.7bn in Germany) because customers couldn’t face the long wait at the checkout."
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