'Scratching the Surface' is a beautifully designed book that contains the writings of Adrian Shaughnessy. This writer and graphic designer is passionate about both subjects, and this book combines his two loves.
The book's layout is quite minimal, featuring mostly white pages, but Shaughnessy has injected a shot of color into his publication by having occasional full page spreads and the edges of pages in bright pink.
This intriguing design will capture the attention of design enthusiasts as well as people who are purely curious about the book's contents. 'Scratching the Surface' challenges the notion that "designers don’t read," and is made to engage and introduce its readers into the world of graphic design.
What's Driving This Trend
- Minimal Design and Color Accents
- Opportunity for innovative branding for companies seeking modern and eye-catching designs.
- Combining Passion Projects
- Opportunity for creators to merge multiple interests to capture wider audiences and increase engagement.
- Challenging Stereotypes
- Opportunity to challenge industry stereotypes and create new markets.
Who This Affects Most
- Publishing
- Opportunity for publishers to experiment with visually distinctive designs that appeal to potential buyers in an oversaturated market.
- Graphic Design
- Opportunity to incorporate minimal yet bold design elements into branding and advertising campaigns for clients.
- Creative Writing
- Opportunity for writers to explore topics outside of their usual genre, opening up new readerships and fostering innovation.
