Wanting to get rid of the social sigma that still exists concerning women's periods, Spain-based performance collective Sangre Menstrual created a stir with their bold and bloody public street performance.
Taking over streets in fake menstrual blood stained pants, the politically motivated performance tried to shed the taboo around the still-backwards notions of the period. Physically imitating the shedding uterine lining, Sangre Menstrual wants to prove that women should feel no shame about their natural bodily function as they state in their manifesto: “I stain [my pants], and it doesn’t make me sick. I stain [my pants] and I don’t find it disgusting.”
The blood-stained performance is trying to both kill the taboo of the period and use the female body as a political act of defiance.
Key Themes Behind This Trend
- Menstrual Activism
- Opportunity for creating performances and products that promote menstrual health and empowerment, and challenge the period stigma.
- Public Demonstrations
- Opportunity for creative and provocative public demonstrations to raise awareness on social issues and spark conversations.
- Body-positive Performances
- Opportunity for performances that celebrate and embrace diverse bodies and challenge narrow beauty ideals.
Where This Applies
- Feminine Hygiene Products
- Opportunity for creating and marketing products that promote menstrual health and break the taboo and shame around periods.
- Art and Performance
- Opportunity for artists and performers to use their skills and talents to create thought-provoking works that challenge societal norms and spark conversations.
- Activism and Advocacy
- Opportunity for individuals and organizations to use activism and advocacy as powerful tools for social change and progress.
