Japanese sake company 'Shotoku Shuzo' came up with a creative way to market Japan's most famous alcoholic drink "sake" towards the female gender.
By creating a bottle that can double as a vase, 'Shotoku Shuzo' hopes to attract women with these intricate designs. With flower arrangements being highly popular in Japan, this interesting concept is definitely a successful means to draw more female attention to this drink.
Implications - This Shotoku Shuzo branding example illustrates just how important a product's packaging is to the overall customer experience as the packaging alone can persuade or dissuade a consumer from trying a product. Corporations can consider gender-specific marketing if they're finding that one gender demographic isn't purchasing their products as much as the other.
What's Driving This Trend
- Gender-specific Marketing
- Corporations can use gender-specific marketing strategies to attract underrepresented gender demographics, as Shotoku Shuzo did with their female-oriented sake packaging.
- Creative Packaging
- Packaging plays a significant role in a product's overall customer experience, as demonstrated by Shotoku Shuzo's successful use of intricate and feminine bottle designs to attract women to sake.
- Cultural Adaptation
- Recognizing and catering to cultural preferences, such as Japan's affinity for flower arrangements, can be an innovative approach to increase sales and attract a wider demographic.
Who This Affects Most
- Alcohol
- The alcoholic beverage industry can explore gender-specific marketing and creative packaging as potential disruptive innovation opportunities to increase sales and attract new customers.
- Packaging
- The packaging industry can innovate by exploring gender-oriented packaging designs that appeal to underrepresented demographics and enhance the overall customer experience.
- Culture
- Industries can focus on understanding and adapting to different cultural preferences as an innovative approach to increase sales and attract a wider demographic, as demonstrated by Shotoku Shuzo's use of flower-inspired packaging for sake.
