Ryan Gander's 'Make Every Show Like it's Your Last' focuses on a few different subjects, one of which is the author himself. Gander has made his latest exhibit partly about him, as well as the imagination in general.
DesignBoom aptly puts it: "focusing on two recent themes in gander’s practice, 'Imagineering' and the 'Culturefield,' the exhibition will bring together works previously unseen in the UK to highlight the artist’s playful wit as well as explore the relationships between author, work and viewer where the rules are constantly redefined." As such some of the pieces challenge viewers to ask what the message is behind the artwork, which is what artwork is all about.
The exhibition is currently on display in the UK at the Manchester Art Gallery, until September of 2014.
Photo Credits: designboom, lissongallery
What Makes This Trend Stand Out
- Author-focused Art
- Creating art that focuses on the artist as a subject disrupts the traditional model of art as an object to be viewed.
- Interactive Art Installations
- Encouraging viewers to interact with art installations creates an immersive experience and challenges the traditional role of a viewer.
- Meta Art
- Exploring the relationship between author, work, and viewer creates thought-provoking art that pushes the boundaries of what is traditionally considered art.
Sectors Adopting This
- Art
- Artists and galleries can capitalize on the trend of author-focused installations by creating immersive exhibits that showcase the artist as a subject.
- Technology
- The trend of interactive art installations presents an opportunity for technology companies to collaborate with artists to create innovative experiences that merge art and technology.
- Marketing
- The trend of meta art presents an opportunity for marketers to challenge traditional advertising methods and create campaigns that blur the lines between art and advertising.
