This ad for the 'Runkeeper' app shares the incredible story of a blind man's running journey -- the commercial's subject used the app to reach and surpass his fitness goals. The app, which is connected to IBM’s cloud was used to remotely track and process data requests that aided Simon to learn his routes.
The commercial begins with Simon Wheatcroft in a field, running back and forth while a woman’s voice dictates how far he has gone. As the commercial unfolds, her voice continues while viewers see Simon remembering specific locations -- including the places where is fell, bumped into poles or lost his footing. The runner travels the same path each time, allowing him to remember patterns with the help of the app's voice.
The testimonial within the commercial is so powerful that it instantly captivates its audience. The ad makes an emotional connection, which resonates on a deep level with many viewers. This commercial ends with the statistical and meaningful phrase “IBM Cloud helps Runkeeper process 120,000 global data requests every second. Each with their own story" and further promotes this platform's impressive feature.
What Makes This Trend Stand Out
- Accessibility-focused Advertising
- Opportunity for companies to create commercials that highlight the stories of individuals who have overcome obstacles with their products or services
- Remote Tracking and Data Processing
- Promising trend for companies to integrate cloud-based solutions for effective remote tracking and data processing, which could have applications in healthcare, transportation, and logistics among others
- Human-centric Technology
- Emerging trend for companies to focus on creating technology that is centered on the needs of individuals, especially those who are often neglected or underserved
Sectors Adopting This
- Fitness and Wellness
- Opportunity for companies in this industry to create innovative solutions utilizing cloud-based tracking and personalized voice-guided assistance
- Adtech and Marketing
- Opportunity for companies in this industry to develop more empathetic and human-centric advertising that resonates on a deeper level with viewers
- Assistive Technology
- Opportunity for companies in this industry to utilize remote tracking and data processing technology to improve the lives of individuals with visual impairments, disabilities, or chronic illnesses
