Explore Various Quirky Uses for This Popular Booze Product
Taylor Keefe — April 2, 2012 — Lifestyle
References: trendreports
Rum is a tried, tested and true spirit that's enjoyed in bars, restaurants and clubs all over the world. It's been a stalwart in the liquor industry for centuries. However, using the Rum Trend Report, you can discover how this celebrated spirit is used in everything from seductive marketing campaigns to surreal modern art.
Why is rum being infused into Japanese, Korean and Indian cuisine? How are artists using rum bottles to create subversive works of art? The Rum Trend Report uncovers answers to these questions through nine PRO Trends that break down and analyze the most popular patterns created by this celebrated spirit. Also, you will be exposed to more than 90 examples of rum products, providing you with a clearer understanding of its position in the competitive world of spirits.
Why is rum being infused into Japanese, Korean and Indian cuisine? How are artists using rum bottles to create subversive works of art? The Rum Trend Report uncovers answers to these questions through nine PRO Trends that break down and analyze the most popular patterns created by this celebrated spirit. Also, you will be exposed to more than 90 examples of rum products, providing you with a clearer understanding of its position in the competitive world of spirits.
Trend Themes
1. Rum-infused Cuisine - The use of rum in cuisine, particularly in Japanese, Korean, and Indian cuisine, presents a disruptive innovation opportunity for food and beverage companies to introduce new and unique flavors to consumers.
2. Rum in Marketing Campaigns - Seductive marketing campaigns involving rum offers disruptive innovation opportunities in branding, advertising, and marketing for companies in the beverage industry, particularly those targeting young adults and millennial audiences.
3. Rum Bottle Art - The use of rum bottles in subversive works of art presents a disruptive innovation opportunity for artists and designers to create unique and interesting pieces using recycled materials.
Industry Implications
1. Food and Beverage - The use of rum in cuisine creates disruptive innovation opportunities for food and beverage companies to develop new and unique flavors and products that appeal to consumers' changing tastes and preferences.
2. Marketing and Advertising - Rum's appeal in marketing campaigns presents disruptive innovation opportunities for companies in the marketing and advertising industry looking to reach young adult and millennial audiences in creative and unconventional ways.
3. Art and Design - Rum bottles' use in subversive works of art presents disruptive innovation opportunities for artists and designers to create unique and contemporary pieces using recyclable materials, reducing waste and promoting sustainability.
0.5
Score
Popularity
Activity
Freshness