Keurig Dr Pepper has announced that it will be launching 100% rPET bottles across its Snapple and Core beverage brands to help provide consumers with more peace of mind when it comes to eco benefits. The move will see Snapple and Core bottles shifted to the recycled packaging now through early 2021, which will help to reduce the use of virgin plastic by the brand by 21,001 tonnes each year. The move comes as part of the brand's shift towards making 100% of its packaging recyclable by 2025.
Chief Sustainability Officer at Keurig Dr Pepper Monique Oxender spoke on the shift to 100% rPET bottles saying, "Transitioning to recycled plastic bottles for two of our key brands is a critical next step in Keurig Dr Pepper’s commitment to a circular economy. This important portfolio evolution enables us to offer consumers their favourite beverages, while meeting their desire for more sustainable packaging.”
Image Credit: Snapple