In June 2018, Mummy Meagz will be launching a trio of Rocky Road bars that prove free-from snacking can still be an enjoyable and indulgent experience.
The vegan, gluten-free Rocky Road bars will be launching in a trio of flavors—OOOriginal, OOOrange and MMMinty— that are packaged in colorful, fun wrappers that have the potential to appeal to everyone, regardless of their dietary preferences. Meagz says, "I’m on a mission to show people you don’t need cow’s breast milk to make good chocolate bars."
As they look to scale back or eliminate certain food groups from their diets, consumers are turning to free-from snacks. This is helping to take the allergen-free movement mainstream beyond products that cater to those who require special options based on their medical conditions or intolerances.