Rizla, a brand long associated with the art of remixing, has launched the Rizla re-crafted competition to find the best and brightest in the art of scratching and DJ-ing.
Entrants can download an exclusive track by the Mystery Jets, entitled 'Show Me The Light,' to remix to their liking. The winning track will be distributed to record labels for maximum exposure.
In addition, Rizla re-crafted will be touring workshops in remixing with MJ Cole at cities with their own rich musical heritage. Some of the lucky UK regions include Bristol, Birmingham, Manchester and Sheffield.
What's Driving This Trend
- Dj-ing Competitions
- Launching DJ-ing competitions that require entrants to remix an exclusive track can fuel creative and diverse remixes.
- Remixing Workshops
- Hosting remixing workshops in various cities with their own rich musical heritage can provide access to a diverse range of music and culture.
- Brand Partnerships for Distribution
- Partnering with brands to distribute the winning track can increase reach of the music and provide new opportunities for branding and marketing.
Who This Affects Most
- Music Industry
- The music industry can leverage DJ-ing competitions and remixing workshops to discover new talent and discover potential new hits.
- Marketing Industry
- The marketing industry can partner with music competitions for distribution opportunities to reach a wider audience and promote brand exposure.
- Event Planning Industry
- The event planning industry can leverage remixing workshops to host creative, musically-inspired gatherings, stimulating local economies and showcasing unique cultural content.
