This Ribena Partnership with Hasbro Will Offer Shoppers Free Games
Michael Hemsworth — March 4, 2022 — Marketing
References: ribena & conveniencestore
The Ribena partnership with Hasbro has been announced by Suntory Beverage & Food (SBF) GB&I to offer consumers the chance to win a range of board game prizes. The collaboration on-pack promotion will offer shoppers the chance to one one of 10,000 Ribena Mini Monopoly board games as well as thousands of additional games. Shoppers only need to purchase any promotionally marked pack and scan the QR code on the bottle to be entered.
Head of RIbena at SBF GB&I Charlotte Flook commented on the Ribena partnership with Hasbro saying, "Following the success of last year’s promotion, we’re thrilled to be partnering with Hasbro and its iconic gaming brands again this year to bring Ribena drinkers an even bigger and better promotion. The at-home drinking occasion is still hugely popular with shoppers so this partnership between Ribena and Hasbro is the perfect match in helping consumers liven up an evening in! Hasbro’s playful nature and range of products makes it a fantastic fit with our much-loved Ribena brand and together they make for a really eye-catching promotion in store, with a striking on-pack promotion to capture shoppers’ attention in store.”
Head of RIbena at SBF GB&I Charlotte Flook commented on the Ribena partnership with Hasbro saying, "Following the success of last year’s promotion, we’re thrilled to be partnering with Hasbro and its iconic gaming brands again this year to bring Ribena drinkers an even bigger and better promotion. The at-home drinking occasion is still hugely popular with shoppers so this partnership between Ribena and Hasbro is the perfect match in helping consumers liven up an evening in! Hasbro’s playful nature and range of products makes it a fantastic fit with our much-loved Ribena brand and together they make for a really eye-catching promotion in store, with a striking on-pack promotion to capture shoppers’ attention in store.”
Trend Themes
1. On-pack Promotions - Brands can create on-pack promotions as an affordable and effective way to grab attention of shoppers and engage consumers.
2. Collaborative Promotions - Partnerships between non-competing brands can create unique promotional opportunities and increase consumer participation and interest.
3. At-home Entertainment - Brands can tap into the trend of at-home entertainment and offer products that provide consumers with opportunities to spend quality time at home.
Industry Implications
1. Beverage Industry - Companies in the beverage industry can leverage on-pack promotions to increase sales and consumer engagement.
2. Toy Industry - Collaborative promotions between beverage and toy companies can create new revenue streams and provide promotional opportunities.
3. Retail Industry - Retailers can take advantage of collaborative promotions and on-pack promotions to drive foot traffic and boost sales.
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