Rez Bar introduces high-protein peanut butter bars that are plant-based, low in sugar, carbs and calories, and specifically formulated to support the health needs of Gen X men. The nutrition bars recognize that Gen Xers grew up with video games like Pong, Excite Bike and Street Fighter II, and the branding and packaging for this product reflects this fact. The bar boasts just eight simple ingredients like peanuts, peanut butter, dates and tapioca fiber, all without gluten, cholesterol or sodium.
Rez Bar has dubbed its high-protein Peanut Butter Punch-Out as "a bar with cheat codes," as it's a source of protein and energy that doesn't compromise on the sugar component, as many popular protein products do. For a hint of indulgence, the bar also includes a layer of chocolate, which makes it feel more treat-like to men between the ages of 40 and 55.
Image Credit: Rez Bar