This interactive kiosk was hosted by experiential marketing agency TRO at the 2016 Retail Design Expo as a means of announcing their expansion into retail. The new division, which will be called TRO Retail, will bring the same experience-focused innovation strategy into the retail space.
The interactive TRO kiosk at the 2016 Retail Design Expo aimed to showcase how the brand can innovate around almost any product or service to create a meaningful retail experience that will succeed in engaging and educating shoppers in an organic, natural way.
Taking place this year in Olympia, London, the Retail Design Expo is an annual European trade show gathering centered on the evolution of the shopping experience in relation to design, technology and branding.
What's Driving This Trend
- Experiential Marketing
- There is a growing trend towards experiential marketing, where brands create immersive experiences to engage consumers.
- Retail Innovation
- Retailers are embracing innovation in order to create meaningful and engaging experiences for shoppers.
- Technology Integration
- The integration of technology in retail spaces is becoming increasingly important to enhance the customer experience.
Who This Affects Most
- Retail Design
- The retail design industry is undergoing disruption as brands seek new and innovative ways to engage customers in-store.
- Experiential Marketing
- The experiential marketing industry is expanding as brands recognize the value of creating immersive experiences for consumers.
- Retail Technology
- The retail technology industry is seeing opportunities for growth as retailers integrate digital solutions to enhance the customer experience.
