The Renault Megane R.S. 265 HP ad campaign shows that this car goes so fast that it will unfortunately leave some insects injured. Flying into windshields is already a hazard, but when the windshield belongs to a car that can go from 0 to 62 MPH in 6 seconds, it gets exponentially more dangerous.
Conceived and executed by the Publicis ad agency based in Brussels, Belgium, the Renault Megane R.S. 265 HP ad campaign shot by the talented and imaginative photographer Magnus Muhr. Since his first dead fly photo project back in 2009, he has created other similar series, which includes the Capital Bee Campaign. It was art directed by Sophie Norman with copy by Eric Piette.
Why This Trend Is Growing
- Insect Apocalypse Humor
- Opportunity to create advertising or marketing campaigns that appeal to a society that has a dark four sense of humor
- Fast Cars and Insect Collision Risks
- Opportunity to develop new safety features for cars and/or vehicle exteriors that reduce the risk of insects being killed on impact.
- Photography-based Advertisements
- Opportunity to work with creative photographers to develop unique and memorable advertising and marketing campaigns.
Industries Being Reshaped
- Automotive Industry
- Opportunity to develop and market cars with advanced safety features that reduce insect collision risks.
- Advertising Industry
- Opportunity to create humorous advertising campaigns that appeal to people with dark senses of humor.
- Photography Industry
- Opportunity to work with photographers to create unique and memorable branding campaigns.
