The Capital Bee ad campaign may look familiar to you. That is because it was clearly inspired by Magnus Muhr's dead fly art that was all the rage just a couple of years ago. Of course, mimicking his work is definitely a great compliment, especially when it is for such a good cause.
Essentially, the Capital Bee ad campaign is raising awareness throughout London, England about failing bee colonies in the city as well as around the world. It essentially encourages community beekeeping and bee-friendly behavior such as growing bee-pollinated foods, buying locally sourced honey and minimizing pesticide use.
Conceived and executed by LIDA Agency and M&C Saatchi, the Capital Bee ad campaign is part of a larger push to create community food growing areas by the 2012 Olympics.
Stats for Insect-Saving Ads
Trending: Older & Warm
Research: 3,336 clicks in 253 w
Interest: > 3 minutes
Concept: Capital Bee
Related: 36 examples / 28 photos
Segment: Neutral, 12-55
Comparison Set: 13 similar articles, including: kid perspective campaigns, monstrously erotic channels, and ying-and-yang campaigns.
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