Reddi-wip is on the search for a one-day-only barista in its new 'Reddi-wip Everyday Barista' contest with a $15,000 USD incentive on the line. The new marketing campaign was launched to promote the brand's new Sweet Foam Coffee Topper and Nitro Coffee Creamer (released in the summer of 2019), both of which can be used to sweeten your coffee experience.
To enter the new Reddi-wip Everday Barista contest, applicants only need to have one skill — be able to shake and spray the brand's newest products into a cup of coffee. To apply, participants just need to upload a one-minute video sharing "why they're the best barista with no actual barista experience." The contest will close on March 22nd, 2020.
Image Credit: Reddi-wip
Key Themes Behind This Trend
- Barista-inspired Contests
- Opportunity for brands to engage consumers in interactive and creative contests inspired by the world of baristas.
- Marketing Campaigns with Incentives
- Utilizing contests and incentives to promote new products and engage customers in a memorable way.
- Alternative Coffee Additives
- Developing innovative coffee additives such as Sweet Foam Coffee Topper and Nitro Coffee Creamer to enhance the coffee drinking experience.
Where This Applies
- Food and Beverage Industry
- Opportunity for food and beverage companies to create engaging contests and marketing campaigns to promote new products and attract customers.
- Marketing and Advertising Industry
- Opportunity for marketing and advertising firms to develop creative campaigns with incentives for brands in order to generate consumer excitement and brand loyalty.
- Coffee Industry
- Opportunity for coffee companies to create and explore new coffee additives or toppings to cater to evolving consumer tastes and preferences.
