The Red Leg Banana Rum is one of the latest spirits from the brand that is positioned by the distillery to provide consumers with a premium option that doesn't skimp on high-quality flavor. The spirit has been distilled in the Caribbean where it has been rested in oak barrels to help impart premium flavor and is infused with 100% natural banana. This gives the rum a flavor that is perfect when mixed with cola or even as a based for cocktails including an Old Fashioned or Espresso Martini.
The Red Leg Banana Rum maintains a 37.5% ABV and is priced at £22 per 700ml bottle, and maintains an attractive branding profile that will make it an eye-catching option for consumers to notice on store shelves.
Key Themes Behind This Trend
- Natural Flavor Infused Spirits
- Opportunities for distilleries to create new natural flavor combinations for premium spirits.
- Versatile Mixing Spirits
- Opportunities for spirits brands to create products that are perfect for mixing with a variety of mixers and flavors.
- Eye-catching Packaging
- Opportunities for spirits brands to create attractive and memorable packaging to stand out on store shelves.
Where This Applies
- Distilleries
- Distilleries can explore new flavor combinations for premium spirits.
- Mixology
- Mixologists can experiment with this versatile mixing spirit for unique and flavorful cocktails.
- Packaging Design
- Packaging design companies can assist spirits brands in creating eye-catching and memorable packaging for their products.
