'Printsome' is a T-shirt banding company that is now transforming recognizable brand identities into bottles of beer. Covering famous brands such as Facebook, Apple and Nike, the beers are designed to capture the full essence of a company and its individual identity.
Each beer is designed according to how a brand presents itself to its target audience. This means that everything from the alcohol content to the logo and even the calorie count is all determined by the spirit of the brand in question. Printsome even takes into consideration the history of the brand and how people have perceived the company over time. For example, the Facebook beer is light on flavor and designed to be shared with friends. The slogan chosen for this particular beer is "‘a beer to connect with."
The main motivation behind the project is to demonstrate how recognizable brand identities influence their audience and how other marketers can use this information.