Ramon Lenherr's 'Milk' Makes Drinking Dairy Hot

 - May 10, 2009   Updated: Mar 30 2011
References: behance.net
Ramon Lenherr's 'Milk' photo series attempts to make drinking milk hot, and I'd say he's done a pretty fair job. Using high-speed photography and some seriously thick milk (maybe even cream), Ramon Lenherr captured these shirtless models getting their fill of calcium.

Click through the gallery above to see the entire 'Milk' series by Ramon Lenherr.

Implications - Making a product like milk sexually charged is a decidedly effective way for businesses to enhance the "cool factor" of a product that, on its own, is not necessarily exciting. Companies (and especially advertisers) who are struggling to find a way to re-brand the identity of their seemingly monotonous service or product should never underestimate the power of suggestive juxtaposition.