Ramon Lenherr's 'Milk' photo series attempts to make drinking milk hot, and I'd say he's done a pretty fair job. Using high-speed photography and some seriously thick milk (maybe even cream), Ramon Lenherr captured these shirtless models getting their fill of calcium.
Click through the gallery above to see the entire 'Milk' series by Ramon Lenherr.
Implications - Making a product like milk sexually charged is a decidedly effective way for businesses to enhance the "cool factor" of a product that, on its own, is not necessarily exciting. Companies (and especially advertisers) who are struggling to find a way to re-brand the identity of their seemingly monotonous service or product should never underestimate the power of suggestive juxtaposition.
Ramon Lenherr's 'Milk' Makes Drinking Dairy Hot
1. Sexualized Marketing - Exploring how businesses can enhance the 'cool factor' of their products by making them sexually charged.
2. Suggestive Juxtaposition - Recognizing the power of combining seemingly monotonous products/services with provocative imagery to create a stronger brand identity.
3. High-speed Photography - Discovering innovative ways to capture images that can transform mundane subjects into visually appealing and captivating content.
1. Food and Beverage - Exploring how companies in the food and beverage industry can use provocative marketing strategies to re-brand seemingly dull products.
2. Advertising - Recognizing the potential of suggestive juxtaposition to create captivating ad campaigns and transform the perception of mundane services.
3. Photography - Exploring the creative possibilities of high-speed photography in various industries, including fashion, art, and advertising.