'Q Cups' Make It Easy to Prepare Organic Quinoa in a Cup in Five Minutes
Laura McQuarrie — September 21, 2016 — Lifestyle
References: nowfoods & trndmonitor
While it generally only takes somewhere between 10 to 15 minutes to cook quinoa normally on a stovetop, NOW Foods is offering consumers the chance to speed up the process with organic quinoa in a cup.
NOW's 'Q Cups' come in plain Organic Quinoa, Savory Garlic & Mushroom and Southwestern Barbecue flavors that make it easy to whip up a quick, healthy and protein-packed base for a lunch or dinner meal. To prepare, the contents of the quinoa cups can be removed and cooked on a stovetop or heated in their original packaging in the microwave. In all, these quinoa cups reduce cooking times to about five minutes.
These all-new products from NOW Foods will appeal to a wide range of health-conscious consumers who seek out products that boast organic and ancient grain ingredients, as well as single-serve packaging that doubles as cookware.
NOW's 'Q Cups' come in plain Organic Quinoa, Savory Garlic & Mushroom and Southwestern Barbecue flavors that make it easy to whip up a quick, healthy and protein-packed base for a lunch or dinner meal. To prepare, the contents of the quinoa cups can be removed and cooked on a stovetop or heated in their original packaging in the microwave. In all, these quinoa cups reduce cooking times to about five minutes.
These all-new products from NOW Foods will appeal to a wide range of health-conscious consumers who seek out products that boast organic and ancient grain ingredients, as well as single-serve packaging that doubles as cookware.
Trend Themes
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Microwavable Convenience — The rise of microwavable quinoa cups provides an opportunity for food companies to develop quick and convenient meal options for busy consumers.
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Organic and Ancient Grains — The demand for organic and ancient grain ingredients in convenient food products presents an opportunity for suppliers to capitalize on the health-conscious consumer market.
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Single-serve Packaging — The popularity of single-serve packaging that doubles as cookware opens up opportunities for innovative packaging designs that enhance convenience and reduce waste.
Industry Implications
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Food and Beverage — The food and beverage industry can explore the development of more microwavable meal options using organic and ancient grain ingredients, targeting busy consumers looking for quick and healthy meal solutions.
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Health and Wellness — The health and wellness industry can tap into the demand for organic and ancient grain products, promoting their benefits and offering convenient options for consumers seeking nutritious and time-saving meal choices.
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Packaging — The packaging industry can innovate by creating more eco-friendly and practical single-serve packaging solutions for food products, catering to the growing trend of convenience and sustainability.
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