The 'Purifying Mask' is a simply named product from Tata Harper that boasts powerful cleansing ingredients and a promise to "fight the visible effects of environmental stressors."
The face mask is made with a base of white clay, sandalwood and olive oils and a variety of botanical extracts. The "intense cleansing" mask has been formulated to reduce the signs of aging that come with smog and pollution, which irritate the skin and leave it filled with impurities. For best results, the brand recommends using a thick coat of its Purifying Mask for two to three days straight, then reducing the amount of times it is used to once or twice per week.
Brands and consumers alike are now coming to terms with the reality of how damaging environmental stressors can be to one's health, particularly when it comes to the body's largest organ—the skin.