The Pura Still Variety Pack has been unveiled by the brand as a new option for consumers who are looking for a way to keep an array of the premium canned cocktails on hand. The pack has three flavors including Mango, Blackberry and Mandarin Orange of which there are four of each inside the case. The drinks each contain just two grams of carbs, one gram of sugar and 95 calories per can to make them highlight applicable for consumers seeking to reduce their intake.
The Pura Still Variety Pack has been introduced alongside the 23.5 ounce single cans to offer consumers an array of choices. The still profile of the canned cocktail helps to set it apart from the increasing number of sparkling alternatives on the market to appeal to consumers who don't like soda-based drinks.
What's Driving This Trend
- Low-calorie Canned Cocktails
- Opportunity to tap into the growing demand for healthier alcohol options by introducing more low-calorie canned cocktail flavors.
- Still Profile Cocktails
- Opportunity to differentiate from the increasing number of sparkling canned cocktail alternatives on the market by offering still profile cocktails.
- Convenient Drink Variety Packs
- Opportunity to provide consumers with a range of different alcohol options in one convenient drink variety pack.
Who This Affects Most
- Alcoholic Beverage Industry
- Disruptive innovation opportunity for the alcoholic beverage industry to introduce more low-calorie canned cocktail flavors to tap into the growing demand for healthier alcohol options.
- Packaging Industry
- Disruptive innovation opportunity for the packaging industry to create more convenient and eco-friendly drink variety packs for consumers.
- Retail Industry
- Disruptive innovation opportunity for the retail industry to offer a wider range of healthier canned cocktail options to consumers, especially those seeking low-calorie alternatives.
