Rita's Italian Ice & Frozen Custard is expanding its Cold Brew Frozen Coffee lineup with an all-new seasonal treat, Pumpkin Frozen Coffee. As consumers continue to crave pumpkin spice beverages for that cozy fall feeling, the largest Italian Ice concept in the world is diverging from the traditional hot drinks and introducing a refreshing, pumpkin spice-infused treat, delivering the same comforting flavors in a cool and delightful way.
To treat loyal customers as the seasons change, Rita's is giving app users the chance to sign up for a limited time to get a free small frozen coffee reward and try the new Pumpkin Frozen Coffee flavor for free.
Alongside its pumpkin-flavored offering, the brand is also serving Cold Brew Frozen Coffees in new flavors like Original Cold Brew and Mocha.
What's Driving This Trend
- Pumpkin Spice Beverages
- As consumers continue to crave pumpkin spice beverages for that cozy fall feeling.
- Seasonal Treats
- Introducing a refreshing, pumpkin spice-infused treat, delivering the same comforting flavors in a cool and delightful way.
- Limited Time Rewards
- Giving app users the chance to sign up for a limited time to get a free small frozen coffee reward and try the new Pumpkin Frozen Coffee flavor for free.
Who This Affects Most
- Food and Beverage
- Expanding the Cold Brew Frozen Coffee lineup with new seasonal treats like Pumpkin Frozen Coffee.
- QSR (quick Service Restaurants)
- Diverging from traditional hot drinks and introducing refreshing and innovative cool beverages.
- Mobile App
- Offering limited time rewards to app users to increase engagement and trial of new flavors.
