Fall has officially arrived at Rita's Italian Ice & Frozen Custard because the chain is officially selling its seasonal Pumpkin Cold Brew Frozen Coffee and Pumpkin Pie Concrete.
Following in the footsteps of other QSR chains, Rita's Italian Ice is not waiting until that first day of the fall season to start serving up pumpkin spice. The first of the brand's seasonal offerings is the Pumpkin Cold Brew Frozen Coffee, which takes the brand's signature Cold Brew Frozen Coffee and adds sweet pumpkin flavors. Another seasonal option is the Pumpkin Pie Concrete, which blends frozen custard with pumpkin creme and pie pieces.
Both the Pumpkin Cold Brew Frozen Coffee and Pumpkin Pie Concrete are available now through September 29, 2024.
Image Credit: Rita's Italian Ice & Frozen Custard
What's Driving This Trend
- Seasonal Beverage Launches
- Rita's capitalizes on the early arrival of fall by introducing limited-time pumpkin cold brew and frozen custard options.
- Cold Brew Innovations
- Introducing pumpkin flavors to cold brew coffee showcases a fusion of traditional tastes with trending beverages.
- Frozen Custard Mix-ins
- Blending pumpkin creme and pie pieces into frozen custard reflects creative approaches to enhance seasonal dessert offerings.
Who This Affects Most
- Quick-service Restaurants
- Chains like Rita's are pushing the envelope with early seasonal products and innovative flavor mixes to attract fall enthusiasts.
- Specialty Coffee Shops
- The integration of pumpkin flavors into cold brew presents unique opportunities for coffee shops to differentiate their fall menu items.
- Frozen Dessert Industry
- Frozen custard treats enhanced with pumpkin and pie elements highlight a trend towards more decadent, seasonally integrated desserts.
